Asda Money and Jaja Finance offer £20 in Asda Pounds to new credit card customers

London, 30 November 2022: From today, Asda customers can earn £20 back in Asda Pounds if they open a new Asda Money Credit Card or Asda Money Select Card account on or before 28 February 2023* 

To qualify for the offer, customers will need to spend at least £5 on their credit card, which is provided by leading digital lender Jaja Finance, and set up a Direct Debit to pay their credit card balance within the first 60 days of account opening.   

Lucas Dalglish, Chief Commercial Officer at Jaja Finance said: “Customer spending on daily essentials continues to be squeezed with the increased cost of living and soaring inflation. Asda Rewards has already proved extremely popular with our credit card customers and this new £20 will offer new credit card customers even more rewards.”  

Katie Walley, Senior Director Asda Money & Mobile, said: “With the cost-of-living crisis, Christmas will bring added pressure to households this year so we wanted to think of new ways to reward our customers, and give something back. We hope that by giving Asda pounds to new Asda Money Credit Card users we can help them to build up their Asda Rewards Cashpot to help with their food shop in the New Year.” 

Shoppers using the Asda Money Credit Card and Asda Money Select Credit Card will be rewarded with 1% of every £1 spent on Asda groceries, fuel, George, and other Asda services, with an additional 0.3% rewards on all other purchases outside of Asda. Rewards will be earned as ‘Asda Pounds’ that customers can then transfer into their Asda Rewards Cashpots to use in-store or online.   

 The Asda Money Credit Card and Asda Money Select Credit Card are priced at 22.9% and 34.9% representative APR respectively with no annual fee. The Asda Money Select Credit Card is available to Asda Customers looking to improve their credit rating. 

Customers can apply for the Asda Money Credit Card and Asda Money Select Credit Card at: 

Notes to Editors

  • Offer applies to new customers only and cannot be used in conjunction with any other offers
  • Cash advances and balance transfers will not be considered as qualifying purchases
  • * Full T&Cs apply 

About Jaja Finance   
Jaja Finance Ltd is a fintech providing digitally led credit card products with a focus on simplicity, functionality, service and security. It is headquartered in London and regulated by the FCA and combines the technical and digital capabilities of a modern technology business with deep retail financial services and credit card sector experience.      

Following its closed transaction of up to £120 million with new majority shareholders – KKR and TDR Capital – in March 2022, Jaja Finance signed a partnership deal with Asda to provide digital reward credit cards to its 18 million customers.    

In June 2019, Jaja welcomed Bank of Ireland UK and AA Credit Card customers onto its new credit card platform in October 2020, transferring historical Post Office Credit Cards to new Jaja Credit Cards.     

Media Contacts

Jaja Finance Press Office
Gabrielle O’Gara
Tel: 07818 240 343 / Email: