London, 06 October 2026: Jaja Finance (“Jaja”) today announced the appointment of Abby Vickers as Chief Customer Officer, effective immediately. In the newly created role, Abby will lead a combined Commercial, Product and Analytics function, taking end-to-end ownership of Jaja’s customer and commercial agenda.

Abby joins Jaja from Klarna, where she was CEO of Klarna Financial Services UK since 2019, leading the UK financial services business through its FCA authorisation and build-out. She brings a track record of combining analytics, commercial and risk functions through periods of significant change. 

Dave Goodman, Executive Chairman at Jaja Finance, said: “Abby’s appointment strengthens our commercial leadership at exactly the right moment. Bringing Commercial, Product and Analytics together under her gives us one clear owner of our customer and commercial agenda, and her experience building and scaling propositions gives us a real advantage as we enter our next phase of growth.”

Abby Vickers, Chief Customer Officer at Jaja Finance, said: “I’m delighted to be joining Jaja at such an exciting point in its growth. I’m looking forward to bringing our Commercial, Product and Analytics teams closer together to join the dots across the customer journey and drive greater outcomes for our customers. I’m also excited to be working with such a talented team to shape Jaja’s next chapter.”

Abby will join Jaja’s leadership team and work closely with colleagues across the business to deliver the next stage of Jaja’s strategy.

About Jaja Finance

Jaja Finance Ltd is a leading fintech company specialising in digitally led credit card products that prioritise simplicity, functionality, service, and security. Headquartered in London and regulated by the FCA, Jaja Finance seamlessly integrates the technical and digital capabilities of a modern technology business with extensive experience in retail financial services and the credit card sector.

In 2022, Jaja Finance signed a partnership deal with Asda to provide digital reward credit cards to its 18 million customers, leading to the launch of the Asda Money Credit Card and Asda Money Select Credit Card. Building on its momentum, Jaja introduced its first-ever own-brand credit card, the Jaja Vanta Credit Card, further expanding its product portfolio. The fintech also became one of the first UK fintechs to launch a GenAI chatbot using Anthropic’s Claude 3 language model.

Jaja Finance is committed to empowering customers with simple, fair, and efficient credit solutions, leveraging advanced technology to enhance financial inclusion and customer experience.