London, 14 October 2025:  Jaja Finance (“Jaja”) is pleased to announce the appointment of Dave Goodman as its new Executive Chairman Designate, marking a significant milestone in the company’s journey as it enters its next phase of growth. Dave will be Executive Chairman Designate whilst FCA approval is finalised.

In this newly created role as Executive Chairman Designate, Dave will lead the Board, support Jaja’s leadership team in delivering its strategic vision and provide expert guidance on scaling profitable portfolios. He will also ensure Jaja’s readiness for enhanced FCA regulatory requirements, positioning the lender for long-term sustainable growth.

Dave brings a wealth of experience in building and scaling profitable credit card businesses, most notably in his previous role as CEO of 118 118 Money, where he led transformative growth and operational success.

Francesco Di Costanzo, Chief Executive Officer at Jaja Finance, commented:
“We’re delighted to welcome Dave as Executive Chairman Designate. His understanding of the financial landscape and his commitment to delivering simple, fair, and efficient credit solutions will be pivotal in driving our strategic priorities and accelerating our growth, while we continue to focus on delivering exceptional customer service.

“Dave’s appointment strengthens our leadership and builds on our momentum in innovation, bringing us closer to our ambition of becoming the market leader in consumer credit.”

Dave Goodman, Executive Chairman Designate, Jaja Finance, added:
“I’m honoured to step into the role of Executive Chairman Designate at Jaja Finance. I’m excited to build on the strong foundation laid by the team and help drive forward our mission of helping customers borrow responsibly. Together, we’ll continue to scale with purpose, always keeping our customers at the heart of everything we do.”

His appointment strengthens Jaja’s leadership team and reinforces the company’s strategic focus as it continues to scale, positioning Jaja to become a leading force in the UK consumer credit market.

About Jaja Finance

Jaja Finance Ltd is a leading fintech company specialising in digitally led credit card products that prioritise simplicity, functionality, service, and security. Headquartered in London and regulated by the FCA, Jaja Finance seamlessly integrates the technical and digital capabilities of a modern technology business with extensive experience in retail financial services and the credit card sector.

In 2022, Jaja Finance signed a partnership deal with Asda to provide digital reward credit cards to its 18 million customers, leading to the launch of the Asda Money Credit Card and Asda Money Select Credit Card. Building on its momentum, Jaja introduced its first-ever own-brand credit card, the Jaja Vanta Credit Card, further expanding its product portfolio. The fintech also became one of the first UK fintechs to launch a GenAI chatbot using Anthropic’s Claude 3 language model.

Jaja Finance is committed to empowering customers with simple, fair, and efficient credit solutions, leveraging advanced technology to enhance financial inclusion and customer experience.