Jaja Finance Partners With D•One for Open Banking Services
D•One sharing consumer transaction data with lenders at scale to enable more personalised credit offers.
London, UK (18th June, 2025) – D•One, the open banking services business from The ClearScore Group, has announced a partnership with Jaja Finance to provide the insights-driven lender with open banking connectivity and transaction categorisation intelligence. Jaja is the latest in a long line of progressive lenders leveraging alternative data to make responsible credit offers to consumers who would otherwise be excluded from mainstream lending.
The partnership will enable Jaja to enhance financial inclusion by using data beyond traditional credit decisioning methods, offering a comprehensive view of a customer’s financial health. This approach will ensure better outcomes for its customers.
D•One offers Jaja the ability to efficiently integrate consumers’ banking data into mainstream lending decisions. This data can be used to power smarter decisions, with enhanced accuracy leading to better outcomes for credit applicants and for lenders. D•One will also partner with Jaja to deliver more accurate income verification, risk insights, and affordability assessments.
Tim Kelleway, Managing Director at D•One, said: “Jaja is leveraging our enriched dataset to better understand financial behaviours and bring about more inclusive and sustainable lending decisions. This past year, we’ve seen a huge engagement with our proposition, and we’ve signed up some of the UK’s most successful fintechs. The work we are doing here with our lender partners is undoubtedly changing the shape of credit decisioning in the UK, for the good of lenders and consumers.”
Francesco Di Costanzo, Chief Executive Officer at Jaja, said: “Partnering with D•One to enhance our open banking offering is not just a strategic move for Jaja; it’s a commitment to offering our customers simple, fair and efficient credit. This partnership is the next step in demonstrating our dedication to innovation and inclusivity.
“At Jaja, we continuously explore new data sources and innovative approaches to better serve our customers. Leveraging D•One’s capabilities with our advanced analytics and risk models marks another milestone in transforming credit analytics for their benefit.”
D•One uses a unique combination of extensive open banking records and credit expertise to drive immediate value for its lender clients. This includes identifying positive and negative risk indicators otherwise obfuscated in the transaction data, thereby ‘splitting’ the risk level of applicants and enabling up to a 60% reduction in arrears with no reduction in lending volume.
As a result, it has helped participating lenders expand their risk decisioning beyond a reliance on credit reference agencies alone, enabling them to lend fairly and responsibly to financially excluded segments of society at a time where living costs have been escalating rapidly. In the last 12 months D•One’s enriched open banking data has enabled approximately 120,000 consumers to receive an affordable loan that would otherwise have been declined.
About D•One
D•One is leading the way on open banking for the lending industry by helping lenders embrace the power of open banking data throughout the credit lifecycle. With the most comprehensive set of open banking connections in the market to over 50 financial institutions, the company powers a client’s open banking sign-up and authorisation process, which can be white-labelled or fully managed by D•One.
D•One provides an advanced transaction categorisation engine which allows clients to classify and analyse bank account transactions. The technology has been developed over the past decade and has benefited from well over 12 billion transactions being categorised allowing a powerful deterministic approach to be developed. This approach to transaction categorisation allows lenders much greater confidence in making decisions leading to much more accurate outcomes for lenders and borrowers.
About Jaja Finance
Jaja Finance Ltd is a digital-first, insights-driven lender, offering customers simple, fair and efficient credit. It combines the technical and digital capabilities of a modern technology business with deep retail financial services and credit card sector experience.
In 2022, Jaja Finance signed a partnership deal with Asda to provide digital reward credit cards to its 18 million customers, and subsequently launched the Asda Money Credit Card and Asda Money Select Credit Card. Jaja also launched its first-ever own brand credit card, Jaja Vanta Credit Card, and became one of the first UK fintechs to launch a GenAI chatbot.
