Asda Money and Jaja Finance offer £20 in Asda Pounds to new credit card customers

London, 4 May 2023: From today, Asda customers can get £20 added to their Asda Rewards cash pot if they open a new Asda Money Credit Card or Asda Money Select Credit Card account, provided by digital lender Jaja Finance, on or before 4 July 2023*.

Asda Rewards is Asda’s loyalty program and provides customers with the chance to earn pounds, rather than points, each time they purchase certain products or complete a milestone mission.

To qualify for the offer, customers will need to spend at least £50 on their credit card and set up a Direct Debit within the first 60 days of account opening.

Lucas Dalglish, Chief Commercial Officer at Jaja Finance said: “We’re once again offering Asda customers the opportunity to boost their Rewards Cashpot . We believe the additional £20 in the Asda Rewards cash pot will make a significant contribution towards customer’s pockets”

Katie Walley, Senior Director Asda Money & Mobile, said: “We’re always looking for new and rewarding ways to give something back to our loyal customers and we’re confident that getting £20 back in Asda Pounds will be a welcome bonus for our customers.”

Shoppers using the Asda Money Credit Card and Asda Money Select Credit Card will be rewarded with 1% of every £1 spent at Asda on groceries, fuel, George, and other Asda services, and 0.3% of every £1 spent on purchases outside of Asda. Rewards will be earned as ‘Asda Pounds’ that customers can then transfer into their Asda Rewards Cashpots to use in-store or online.

More than four million customers use the Rewards app every month and have accrued over £70m in their Cashpots, which they can spend to reduce their grocery bills.

The Asda Money Credit Card and Asda Money Select Credit Card are competitively priced from 25.9% and 34.9% representative APR respectively with no annual fee. The Asda Money Select Credit Card is available to Asda customers looking to improve their credit rating.

Customers can apply for the Asda Money Credit Card and Asda Money Select Credit Card at

Notes to Editors

  • Offer applies to new customers only and cannot be used in conjunction with any other offer
  • Cash advances and balance transfers will not be considered as qualifying purchases
  • *Full T&Cs apply 

About Jaja Finance

Jaja Finance Ltd is a fintech providing digitally led credit card products with a focus on simplicity, functionality, service and security. It is headquartered in London and regulated by the FCA and combines the technical and digital capabilities of a modern technology business with deep retail financial services and credit card sector experience.

Following its closed transaction of up to £120 million with new majority shareholders – KKR and TDR Capital – in March 2022, Jaja Finance signed a partnership deal with Asda to provide digital reward credit cards to its 18 million customers, which was closely followed by the launch of the Asda Money Credit Card and Asda Money Select Credit Card.

In June 2019, Jaja welcomed Bank of Ireland UK and AA Credit Card customers onto its new credit card platform in October 2020, transferring historical Post Office Credit Cards to new Jaja Credit Cards.

Media Contacts

Jaja Finance Press Office
Gabrielle O’Gara
Tel: 07818 240 343 / Email: