Jaja Finance (“Jaja”), the digital lender, has become the UK’s first credit card provider to partner with Plain Numbers, to help its customers better understand their credit card bills and make informed spending decisions at a time when they need it most.

It is estimated that just under half of working-age adults in the UK have numeracy skills at or below the level expected of an 11-year-old, with about 20 million people in Britain having poor numeracy skills*.

So, as part of the initiative, Jaja’s employees will take part in the Plain Numbers training programme, to develop and improve the delivery and service around the way numbers are communicated to customers.  Jaja’s team will be learning to apply an approach which has demonstrated that it can double customer comprehension. This will help ensure the financial health of customers while safeguarding responsible lending.

At a time when consumers across the country continue to feel the squeeze as the cost-of-living soars and economic uncertainty intensifies, Jaja’s new three-year partnership with Plain Numbers is a commitment to helping customers understand and manage their finances.

The news comes as Jaja’s ambitious growth plans come to fruition and its customer base increases significantly following its recent partnership announcement with Asda to provide its 18 million customers with a rewards credit card, Asda Money Credit Card.

David Chan, CEO at Jaja Finance said: “Millions of adults across the UK struggle with understanding numbers and it is our job, as a responsible lender, to ensure that we give our customers the help, support and tools they need to fully understand their financial situation which will inform their spending decisions.

“Our partnership with Plain Numbers means we can make a difference to our customers’ understanding of their bills and help improve their financial wellbeing.”

Mike Ellicock, CEO &  Co-Founder of Plain Numbers said: “We are absolutely delighted to welcome Jaja to the Plain Numbers Community. We’re excited by the clear alignment between our mission and Jaja’s aim to simplify the credit card experience. With consumers facing difficult financial decisions at the moment, it’s more important than ever to help them make informed choices. Thanks to Jaja’s commitment to this partnership, we can help their customers do exactly that.”

Notes to Editors

*The 2011 Skills for Life survey’: Department for Business, Innovation and Skills, 2012

 About Jaja Finance

Jaja Finance Ltd is a fintech providing digitally led credit card products with a focus on simplicity, functionality, service and security. It is headquartered in London and regulated by the FCA and combines the technical and digital capabilities of a modern technology business with deep retail financial services and credit card sector experience.

Following its closed transaction of up to £120 million with new majority shareholders – KKR and TDR Capital – in March 2022, Jaja Finance signed a partnership deal with Asda to provide digital reward credit cards to its 18 million customers.

In June 2019, Jaja welcomed Bank of Ireland UK and AA Credit Card customers onto its new credit card platform in October 2020, transferring historical Post Office Credit Cards to new Jaja Credit Cards.

About Plain Numbers

Plain Numbers is an organisation enabling firms to take practical action to support customers who struggle with numbers. We work with a wide range of partners to help improve the clarity of consumer communications by applying our unique Plain Numbers Approach. Our research has shown that applying the Plain Numbers Approach can double the number of customers who understand communications. This gives consumers a better chance of making informed decisions, improving their financial wellbeing and achieving better outcomes.

Media Contacts

Jaja Finance Press Office

Gabrielle O’Gara
Tel: 07818 240 343 / Email: press@jajafinance.com

Plain Numbers

Ben Perkins
Tel : 07419288825 / Email : ben@plainnumbers.org.uk