Asda and Jaja Finance launch Asda Money Credit Card

  • Asda and Jaja Finance have launched a new credit card that will reward Asda customers when they shop in store or online
  • Shoppers will earn unlimited 1% back on Asda purchases when they use their Asda Money Credit Card and 0.3% on non-Asda spend
  • The credit card is launching exclusively with Asda’s new loyalty programme ‘Asda Rewards’

Asda and Jaja Finance have today announced a partnership to offer a new reward credit card where customers will earn Asda Pounds that they can later spend in Asda stores and online.

Shoppers could earn 1% back in Asda Pounds when using the card to buy their groceries, fuel and other Asda services, with and additional 0.3% cashback on all other purchases outside of Asda.

Shoppers using the new credit card will be rewarded through Asda’s new loyalty programme, Asda Rewards, every time they shop. They simply need to download the Asda Rewards app and link it to their credit card to earn 1% for every £1 spent with Asda.

Asda Rewards is being expanded to 300 stores from Thursday, rolling out to more stores and online across the summer. This means that customers can spend the cash they’ve earnt in even more stores or online by creating vouchers in their Asda Rewards app and scanning their phone at the till when they shop. Alternatively, they can save and build up their Cashpot for those big moments later in the year.

As an introductory offer, customers applying before 28 August 2022 will earn a higher rate of 2% back on their Asda purchases*.

Katie Walley, Senior Director Asda Money & Mobile, said: “We’re always looking to make shopping that little bit more rewarding for our customers, which is why we are launching a credit card in conjunction with our new digital loyalty app – Asda Rewards. By using the new Asda Money Credit Card customers will be able to earn Asda Pounds every time they shop by getting 1% back on all Asda purchases including fuel to later spend in store or online.”

David Chan, CEO at Jaja Finance said: “Rewarding consumers has never been so important and our partnership with Asda means we can give customers something back through the Asda Money Credit Card and Asda Rewards programme. The increasing cost of living and rising inflation means households are rapidly feeling the pressure. With the Asda Money Credit Card, customers can get rewarded for the things they’re already buying, and benefit from money off at Asda by using the rewards that they’ve collected.”

The credit card is supplied by VISA and is competitively priced at 22.9% representative APR with no annual fee.

Notes to Editors

  • *The higher rate of 2% applies to the first 60 days from account opening.
  • Customers using the card will receive Asda Pounds back into their Asda Rewards app when buying Asda products or services including food and drink, George clothing, fuel and other Asda services such as Asda Tyres and Opticians.
  • Customers will not earn Rewards on Asda Travel Money, cash or cash alternatives. Terms and Conditions apply and can be found at
  • List of Asda stores offering Asda Rewards is available on request.
  • Customers can apply online at
  • Asda Rewards not yet available on

About Jaja Finance

Jaja Finance Ltd is a fintech providing digitally led credit card products with a focus on simplicity, functionality, service and security. It is headquartered in London and regulated by the FCA and combines the technical and digital capabilities of a modern technology business with deep retail financial services and credit card sector experience.

Following its closed transaction of up to £120 million with new majority shareholders – KKR and TDR Capital – in March 2022, Jaja Finance signed a partnership deal with Asda to provide digital reward credit cards to its 18 million customers.

In June 2019, Jaja welcomed Bank of Ireland UK and AA Credit Card customers onto its new credit card platform in October 2020, transferring historical Post Office Credit Cards to new Jaja Credit Cards.

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