David Goodman joined Jaja Finance as Executive Chair to guide the business through its next phase of growth and transformation. He brings more than twenty years of leadership experience across the UK consumer credit industry, including senior roles at 118 118 Money and NewDay.
As Executive Chair, David supports the Board and Executive Team in delivering Jaja’s strategy, deepening partnerships and ensuring strong governance as the business scales. He is passionate about creating simple, transparent credit products that deliver sustainable value for customers and shareholders alike.