Abby Vickers joined Jaja Finance as Chief Customer Officer and, as part of the Executive Team, is responsible for Commercial, Product, Analytics and Credit Strategy.
She brings more than twenty years of experience across UK consumer finance, banking, and fintech. She was previously CEO of Klarna Financial Services UK, where she led the business through FCA authorisation and its build-out, and before that she held senior roles at Close Brothers and Lloyds Banking Group.
As Chief Customer Officer, Abby works closely with the Board to shape how Jaja acquires and supports customers and to develop the products and propositions it builds. She is passionate about creating simple, transparent credit products that put customers first and deliver lasting value as the business grows.